As a publicly quoted company, we have to develop and deploy the most innovative business solutions and cutting edge technologies to sustain market share in the West African region. West Africa shares common traits as well as huge differences that can be linked to languages, religions and customs, making it a coherent entity. It also has human and cultural diversity, which Costain West Africa capitalises on as part of its corporate culture.
To compete in such a market requires business agility and highly flexible solutions. A flexible strategy has prepared our business with an adaptable structure. As we can change easily we can be competitive year on year. Costain West Africa has been in the industry long enough to have depth business knowledge. We are a leader in civil engineering, construction, building of roads, bridges as well as in furniture and joinery.
The Costain West Africa brand has become synonymous with Sub-Saharan Africa. We understand local markets and adopt an approach that takes into account management expertise, teamwork and professionalism. It is complemented by the strength and experience of our operations in Africa.
The Construction industry faces new challenges that make strategy more dynamic and planning more adaptable. This is in line with architecture, customer demand, environmental changes and modern designs. These factors have increased competition in the market and have resulted in the birth of new construction companies. Learning appropriate response to these trends has become imperative in developing our niche. Winning new projects and contracts demonstrates our leadership. We are on the right track to help build Africa's future.